Vieclam24h’s campaign concludes with impressive records and a humanitarian story of empathy, empowering workers to find new beginnings.
A survey by Vieclam24h and Coc Coc Research reveals a thought-provoking reality: up to 48.7% of workers choose to "stand still" despite being dissatisfied with their current jobs. Concerns about stability inadvertently create an "iceberg" of procrastination in the market. Instead of applying pressure, Vieclam24h chooses a practical companionship approach through more than 300,000 valuable gifts (iPhone 17, VinFast electric vehicles, PNJ gold, etc.). These lucky "lì xì" act as a psychological lever, transforming stressful application decisions into an exciting experience, helping to soothe the "gain-loss" anxiety in candidates' minds.
(Photo)
From giant billboards on the streets to the booming wave of "job change reviews" in the digital space, the campaign has executed a comprehensive "visual penetration" strategy. The result of this effort to restore trust is reflected in explosive metrics after just over a month of implementation:
The power to retain users lies in a transparent product experience. The trio of AI assistants (Job Recommendation, Job Near Me, Fast Feedback) helps minimize decision-making costs, turning a once-vague job search journey into a clear roadmap. The transparency demonstrated through public lucky draw Livestreams also serves as the "cure" to dispel candidates' doubts.
The campaign has concluded, but Vieclam24h’s mission continues. After more than 20 years of companionship, the brand reaffirms its role as a solid foundation where anyone can set aside their hesitations to start their career journey with the utmost pride and hope.