The year 2025 marks a significant milestone as the Awards Celebration of Employer program is officially launched for the first time. This initiative opens a new chapter in connecting, recognizing, and elevating Vietnam’s human resources community. Business Forum recently had a conversation with Dao Thu Phuong, CEO of Vieclam24h, to discuss the vision and impact of this program.
This event is not merely a ceremony. It marks the first time two leading data institutions—Vieclam24h and Cốc Cốc—have joined forces to create a truly meaningful platform for connection within the HR and business leadership community.
By integrating insights and data from both reputable platforms, we are able to present a clear and practical outlook on the labor market for 2025–2026, enabling businesses to proactively prepare for future scenarios.
One of the most significant highlights of the program is the recognition of more than 300 outstanding companies. These organizations have passed a rigorous and transparent evaluation process that accurately reflects the expectations and sentiments of today’s workforce.
They are not only businesses that apply technology or build progressive working environments. More importantly, they are pioneers redefining modern workforce management standards in Vietnam. Their efforts serve as inspiration for all of us to elevate the position of Vietnam’s domestic labor market.
In a market that is constantly evolving due to economic pressures and the rapid rise of artificial intelligence (AI), the most sustainable value these companies demonstrate is their commitment to a people-centric philosophy.
Instead of being swept away by temporary fluctuations, their leadership teams have chosen to confront emerging challenges head-on—addressing new organizational “pain points” while steadfastly protecting the employee experience.
Maintaining a people-first mindset in a world full of volatility is, in my view, the clearest proof of strong and resilient leadership capability.
True sustainability does not lie in constantly chasing trends. Rather, it lies in preserving core values even when everything around us is changing.
From observing leading enterprises, we have identified a crucial insight: the two pillars of talent attraction and talent retention are undergoing a profound transformation in their fundamental nature.
Sustainable engagement is no longer determined solely by financial incentives. Instead, it increasingly depends on intangible values—values that only organizations with a deep understanding of their workforce can truly provide.
Notably, data from our upcoming report will highlight a critical reality: the expectation gap between employees and employers regarding the adoption of AI.
Strategies to bridge this gap, along with insights on attracting talent through empathetic and meaningful experiences, will be explored in detail in our 2025 Labor Market Report. This report is not merely a collection of statistics—it is a strategic map that helps businesses reposition themselves in the 2026 labor market.
In modern management, technology acts as a powerful enabler that unlocks human potential.
Rather than relying solely on intuition, technology allows organizations to make data-driven decisions with greater speed and precision.
As repetitive tasks become automated, HR teams are freed to focus on higher-value priorities: developing people, nurturing corporate culture, and strengthening organizational capability.
In other words, technology accelerates operations so that humans have the time and space to focus on what they do best—creativity, empathy, and value creation.
At Vieclam24h, our vision has shifted significantly. Rather than pursuing quantity, we focus on quality and high compatibility in recruitment.
Our mission is not simply to help companies fill vacancies, but to help them find the right pieces of the puzzle for sustainable growth.
We are not merely improving our platform—we are redefining how connections are made in the labor market. Vieclam24h is building an intelligent recruitment ecosystem where complex screening layers are fully automated through advanced tools such as AI Matching systems and AI-powered Job Description writing assistants.
In essence, we take on the most time-consuming tasks for our users. The result is a streamlined recruitment journey where employers meet highly suitable candidates and job seekers discover opportunities truly aligned with their potential.
This time optimization is not just a convenience—it is our commitment to delivering real efficiency for businesses and meaningful career opportunities for job seekers.
The impact is already reflected in tangible results: our technology helps shorten job search time for candidates by 1.5 times, while reducing the time it takes for employers to receive their first qualified application by up to 2.5 times.
We believe that when technology handles the most complex processes, connecting talent and organizations becomes more precise and seamless—laying the foundation for a high-performance labor market.
Thank you very much for sharing these insights
Source: Business Forum Magazine