This was the assertion made by Ms. Dao Thu Phuong, CEO of Viec Lam 24h JSC, during the Employer Awards Celebration held on the afternoon of January 20 in Ho Chi Minh City.
Speaking at the event, Ms. Dao Thu Phuong noted that the explosion and rapid development of Artificial Intelligence (AI) in recent years is a prominent theme the organizers wished to highlight. She observed that AI has integrated itself into our daily workflows.
According to Ms. Phuong, Viec Lam 24h has implemented AI to recommend suitable positions to job seekers. Furthermore, the platform utilizes AI to rank listings by relevance. This prevents candidates from spending hours scrolling through thousands of posts; instead, they encounter personalized opportunities tailored to their profile, allowing them to find the right fit much faster. Consequently, businesses can find their "missing pieces" in a fraction of the time previously required.
Beyond internal business operations, she argued that AI has fundamentally shifted human behavior and the expectations employees have regarding their companies and work environments.
"In this AI era, employees are no longer fundamentally seeking a 'safe' work environment as they did before. Instead, they seek a smart environment—one where AI handles repetitive, mundane tasks so they can truly dedicate themselves to impactful work," Ms. Phuong evaluated.
Addressing the question of whether AI will replace humans, she replied in the negative. While AI may eliminate certain occupations, it will simultaneously create hundreds of thousands of new roles. She affirmed that AI will be a key tool helping businesses lead the market if they leverage it to enhance the value of their human capital.
Ms. Phuong also noted that 2025 has been a year of significant milestones, marked by the persistent efforts of business leaders and HR experts. They have adapted to build more professional, civilized, and sustainable teams to guide enterprises through challenges.
"Based on objective survey data from Cốc Cốc and Viec Lam 24h, we have selected the most favored employers to honor in today’s program," she shared.
Also speaking at the event, Ms. Nguyen Tuong Vy, Vietnam Country Leader of Concentrix Services Vietnam Co., Ltd., stated that we are living in a period of profound transformation in the labor market. Today’s workforce is not just looking for stability; they are seeking a journey of growth, a meaningful environment, and a place where they feel recognized and belong.
Recent surveys indicate that employees have higher expectations for learning and advancement opportunities. they are more concerned with mental health and work-life balance, desiring companies with clear values, culture, and goals.
"From our perspective at Concentrix Vietnam, HR Branding is no longer just a communication activity but has become a core business strategy. A positive employee experience leads to better customer service. Engaged staff drive higher operational performance. And a strong corporate culture ensures sustainable growth. Therefore, investing in an employer brand is an investment in long-term competitiveness," Ms. Vy shared.
Ms. Vy emphasized that technology is an indispensable element in this journey. However, she reaffirmed that technology does not replace humans; it elevates the human experience. This includes digital learning systems, AI-supported training and coaching, HR journey data analytics, and process automation.
Technology allows HR to personalize the employee experience and make data-driven decisions rather than relying on intuition. Yet, above all, humans remain at the center.
"Concentrix Vietnam is committed to investing heavily in leadership development and succession planning; building a diverse, inclusive, and respectful environment; and applying technology to enhance learning. We believe that when businesses invest correctly in people, success follows naturally and sustainably," Ms. Vy emphasized.
At the Employer Awards Celebration, the organizers presented several prestigious awards, including:
Source: Diendandoanhnghiep.vn